changing the world?
Let's do it together.
Content for agencies, tech companies and consumer electronics firms.
Marketing strategy, persona development and client care programmes.
Campaigns that connect with your audiences at the right time and in the right place.
the story so far
I'm Andy C Watson and I've been helping businesses get the most from their marketing for 17 years. I've worked in digital marketing agencies, business consultancies, consumer electronics, engineering organisations, charities and even insurance and accountancy firms.
I'm a CIM qualified marketing professional, with a degree in marketing and a post-graduate business diploma. Early in my career I also spent five years working in the R&D labs of a major global FMCG manufacturer, before the lure of business strategy grabbed my attention.
If you're looking for someone to write copy that sells your business, need to explore new ways to reach your audiences and increase leads, or just want to stand out from your competitors, then let's have a chat and make things happen.
Ready for takeoff? I'll get my cape...
As communication technologies continue to evolve, businesses are changing the ways they interact with employees, partners, suppliers and customers. Clear communications and strong connections are central to doing business, helping companies to grow their revenues and expand their audiences. Yet sometimes technology can get in the way of communication, building barriers rather than bridges. With Read more about Improve Meetings, Increase Productivity and Profit: The Rise of the Huddle Space[…]
In part I of this series about finding a copywriter, I covered the differences between copywriting and content creation. For this second instalment, we’ll be looking at quality versus price. Quality or Price? A quick Google search will reveal plenty of copywriters and content creators, and a multitude of content mills. These content mills are Read more about How To Choose A Copywriter For Your Business, Part 2: Content Quality and Content Cost[…]
Meet Fiddly and Niggly There are those little jobs in everyone’s working week that are fiddly, niggly, time-consuming and don’t require any real thinking power. Things that pull you away from the bigger picture and break up your day into fractured little blocks. Before you know it, mid-afternoon is hovering at your shoulder and you Read more about Standing On The Shoulders Of Robots… But Still Waving And Smiling[…]
Looking for a Copywriter? Whether you need content for blog posts, an integrated sales campaign, product brochures or an industry award submission, you need to be using the right copywriter for the job. It’s as simple as that. Sometimes you won’t have the capacity or the copywriting expertise in-house and you’ll need to secure the Read more about How To Choose A Copywriter, Part 1: Copywriting or Content Creation?[…]
In business strategy, somewhere between knowledge and luck there is a place where doubt can be prodded, poked and shaken around until just enough of an answer sneaks into view. And once you catch a glimpse of it, you can compare your offering with market demand, assess the competition and – if the signs are Read more about Poker, Business and the Art of Uncertainty[…]