DO YOU HAVE A
STORY TO TELL?
Hi, I’m Andy. I work with technology and B2B brands that command attention. From my studio in York, I make complex tech easy to understand and impossible to ignore.
B2B innovators, established technology giants, marketing agencies and research consultancies. I’ve helped them all find the words that captivate, convert and keep people coming back.
BRING
ON
THE
BRANDS
“There are no more than five primary colours, yet together they produce more hues than can ever be seen…”
Sun Tzu, The Art of War
INTEGRATED CONTENT
TONE OF VOICE GUIDELINES
MESSAGING FRAMEWORKS
SALES BATTLECARDS
marketing consultancy
SECTORS
TECHNOLOGY BRANDS
Tech can be complex, but your messaging doesn’t have to be.
I work with technology brands to transform complexity into clarity, creating content that informs, engages and creates sales.
From start-ups to established innovators, I’m here to make you stand out.
B2B BUSINESSES
Show customers you can solve their problems, while cutting through with authority and personality.
I help B2B businesses build compelling content that not only connects with audiences, but also builds trust and drives sales.
Let’s differentiate your brand and make a lasting impact.
MARKETING AGENCIES
When you have new business coming in, on top of existing clients and ongoing projects, your team’s workload can quickly add up.
I can take care of the overflow, delivering that extra ad-hoc support you need. Let me lighten your workload and help you deliver the outstanding results that keep your clients happy.
RESEARCH CONSULTANCIES
I turn research reports and data insights into impact.
Think of me as an extension of your team. From crafting compelling thought leadership pieces, blog posts and social asset packs, to shaping a distinctive brand identity, I’m here to help you make a lasting impression.
78%
OF B2B BUYERS
ENGAGE MORE WITH
BRANDS
THAT HAVE A
DISTINCTIVE
TONE OF
VOICE.
SERVICES
INTEGRATED CONTENT
Whatever you need for guides, reports, eBooks, email campaigns, commentary, landing pages and social. Even content for entire websites.
Let’s build engagement, from awareness to conversion, nurturing leads and driving growth.
TONE OF VOICE GUIDELINES
Tone of voice (ToV) guidelines form the foundations of your content strategy, defining brand personality, values and character.
This is your starting point for shaping consistent and impactful communications.
MESSAGING FRAMEWORKS
The blueprint for your brand story, with ready-to-use headlines, copy blocks and CTAs.
Your messaging framework is designed to help your teams generate content. It’s a starting point for idea development, ensuring consistency and clarity across all communications.
SALES BATTLECARDS
Equip your teams with key competitive insights, talking points and objection responses, enabling them to handle queries with confidence.
This comprehensive, quickfire reference tool is designed to drive consistency and success in high-stakes conversations.
“You should not have a favourite weapon. To become over-familiar with one, is as much a fault as not knowing it sufficiently well.”
MIYAMOTO MUSASHI, THE BOOK OF FIVE RINGS
EXPERTISE YOU CAN COUNT ON
Life is about doing what you love, and doing it well. That’s why I’ve been helping businesses get the most from their marketing for more than 20 years.
Before establishing andycwatson.com in 2017, I held senior marketing positions in consumer electronics research, engineering and tech companies, and at a leading international digital marketing agency.
Now I run my own business, I have the freedom and control to deliver work of the highest quality, without limitations.
I have a CIM qualification, a marketing degree, and a post-graduate business diploma. All sitting alongside my university-level organic chemistry and mechanical engineering knowledge, just to keep things interesting.
I’m also a member of Mensa, the high IQ society, but I don’t let it get in the way of a good conversation.
So, if you’re looking for a dedicated, experienced writer who thrives on delivering results, I’d love to see how we can work together. Get in touch and let’s make things happen.