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How To Choose A Copywriter For Your Business, Part 2: Content Quality and Content Cost

In part I of this series about finding a copywriter, I covered the differences between copywriting and content creation. For this second instalment, we’ll be looking at quality versus price. Quality or Price? A quick Google search will reveal plenty of copywriters and content creators, and a multitude of content mills. These content mills are Read more about How To Choose A Copywriter For Your Business, Part 2: Content Quality and Content Cost[…]

How To Choose A Copywriter, Part 1: Copywriting or Content Creation?

Looking for a Copywriter? Whether you need content for blog posts, an integrated sales campaign, product brochures or an industry award submission, you need to be using the right copywriter for the job. It’s as simple as that. Sometimes you won’t have the capacity or the copywriting expertise in-house and you’ll need to secure the Read more about How To Choose A Copywriter, Part 1: Copywriting or Content Creation?[…]

Standing On The Shoulders Of Robots… But Still Waving And Smiling

Meet Fiddly and Niggly There are those little jobs in everyone’s working week that are fiddly, niggly, time-consuming and don’t require any real thinking power. Things that pull you away from the bigger picture and break up your day into fractured little blocks. Before you know it, mid-afternoon is hovering at your shoulder and you Read more about Standing On The Shoulders Of Robots… But Still Waving And Smiling[…]

Poker, Business and the Art of Uncertainty

In business strategy, somewhere between knowledge and luck there is a place where doubt can be prodded, poked and shaken around until just enough of an answer sneaks into view. And once you catch a glimpse of it, you can compare your offering with market demand, assess the competition and – if the signs are Read more about Poker, Business and the Art of Uncertainty[…]