How To Choose A Copywriter For Your Business, Part 2: Content Quality and Content Cost

In part I of this series about finding a copywriter, I covered the differences between copywriting and content creation. For this second instalment, we’ll be looking at quality versus price. Quality or Price? A quick Google search will reveal plenty of copywriters and content creators, and a multitude of content mills. These content mills are Read more about How To Choose A Copywriter For Your Business, Part 2: Content Quality and Content Cost[…]

How To Choose A Copywriter, Part 1: Copywriting or Content Creation?

Looking for a Copywriter? Whether you need content for blog posts, an integrated sales campaign, product brochures or an industry award submission, you need to be using the right copywriter for the job. It’s as simple as that. Sometimes you won’t have the capacity or the copywriting expertise in-house and you’ll need to secure the Read more about How To Choose A Copywriter, Part 1: Copywriting or Content Creation?[…]