August 3, 2017

Portfolio

Notable Achievements & Capabilities

  • Produced content on a wide range of subjects, used by journalists from such publications as Variety Magazine, Financial Times, Wall Street Journal, Stuff Magazine and more.
  • Planned, managed and delivered merger and rebrand activities for several companies, developing corporate identity guidelines, brand toolkit, press exposure and sales collateral.
  • Created a suite of product pages to improve search engine visibility for a leading digital agency, resulting in moving from outside the top 100, to page 1 for many long-tail search terms.
  • As a member of the senior management team, assisted in doubling a company’s turnover and raising the profit margin from 11% to 20%.
  • Carried out a market research project, interviewing senior executives and producing a comprehensive article based on the findings.
  • Managed a range of events, including content identification, event promotion and securing corporate sponsors.
  • Delivered an integrated online sales campaign, tailored for different industry verticals, consisting of email copy, PPC ad copy and landing pages.

Press: Consumer Electronics

Black Friday: Key Global CE Retail Trends

With Black Friday deals ramping up, enticing consumers into a flurry of retail activity, Futuresource Consulting announces the key findings from its latest global consumer electronics retail channel trends report.

Award Entry: The Drum

Winning Entry In The Drum Search Awards

Created WMG's award submission that achieved success in the Drum Search Awards, which celebrates excellence in search marketing. WMG took the winner's trophy for "Best Use of Connected Devices – SEO & PPC".

Blog Post: Young Science

How Does A Satellite Stay Up In Space?

"Those hi-tech falling stones won't last forever. Like all of us – except maybe Mick Jagger or Keith Richards (if you don’t know who they are, Google is your friend) – they’re all going to grow old, wear out and die, just like that old smart phone that you dropped in the toilet. You know the one, fool."

Brochure Copy: B2B Ecommerce

A Shopcreator Guide To Better Business Online

Campaign: Broadcast Technology

Avid Customer Case Studies

This leader in audio and video technology required copy for an email campaign based on how its products transformed a Spanish media network.

Magazine Series: Renovation

Listed Heritage Magazine Series

A regular ongoing feature in "Listed Heritage", a magazine for owners of listed properties, on the refurbishment and restoration of a Grade II listed Georgian cottage.

Ghost Blog Post: Ecommerce

Mid-Tier Company Squeeze Out: Will You Be Affected?

"Established medium-sized B2B companies are facing challenges from both larger and smaller rivals, which could result in them losing business and effectively getting squeezed out of the marketplace."

Article: Health & Fitness

10 Top Ways To Improve Your Physique In 2018

"Looking for fitness and workout inspiration for 2018? Here are 10 hot tips that will help you on the road to building a better body."

Press: Consumer Electronics

Professional Microphone Market to Grow 50% by 2021

The professional microphone market is expected to surpass 7 million units by 2021, up from 4.6 million in 2016, according to a comprehensive new report from Futuresource Consulting.